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How to lose a $1000+ donor

  • 1.  How to lose a $1000+ donor

    Posted 12-16-2021 08:31
    Edited by Daniel Defabio 01-31-2022 16:23

    💸 My friend Lisa has literally written the book on charitable giving. "Philanthropy Revolution: How to Inspire Donors, Build Relationships, and Make a Difference" 

    Her blog is definitely worth a read too.

    In this one she looks at how so many NPOs don't pay enough attention to "small" recurring monthly donors.

    1. Of the nearly 600 nonprofits queried, 38% actively implement a year-round retention strategy for online donors.

    2. Only 32% send an automatic "Welcome" series to new online donors via email.

    3. Only 23% follow up on expired credit cards for recurring/monthly donors via email.

    What the heck, right?

    All of those issues can be solved by simple automation. None require any significant use of resources. Still, it happens.

    What strategies have worked for you to keep donors? Are they high touch or automated?

    Add your reply below.

    #donors #FoundationLeader


    Daniel DeFabio
    Global Genes